Potter).
4. Implications for strategy development
◎ Increasing costThe LEGO Group should also further outsource labour-intensive parts of production to low-pay countries while determinately binding consumers, fans and retailers even closer to the organization. Thereby, realizing experience curve and location economy while thoroughly differentiating their products through accumulated values.
International policy-economy, and they have continued the strategy of forward deployment for their national interest under the recognition. On the basis of this, they expanded the comprehensive engagement strategy. As part of the strategy, they operated traditional two-countries-level security alliance, parallel with the multi-national security cooperation. However, Bush showed dual intention by
① 크리스피 크림 내부적 가격 전략
ⅰ) 도넛
크리스피크림 도넛의 가격은 개별 상품 단워 1200원에서 ~ 1500원대를 형성하고 있다. 더즌이라고 불리는 12개 세트 제품은 상품 구성에 따라 다른 가격대를 형성하고 있다. 먼저 오리지널 글레이즈드로만 구성된 더즌은 11,000원으로 단품 12개를 사는 가격
Ⅰ. Introduction of the project
ⅰ. Reasons of Selection: JetBlue and Southwest
The US passenger airline industry is competitive and highly sensitive to GDP and economic situations. And their profits are sensitive to changing fuel costs, average fare levels and demand of passengers. Once unexpected situations happen like inclement weather, international events and terrorism, passenger demand
About JetBlue Airways
01. Introduction of Project
An American low-cost airline based in New York
Founded by David Neelman in 1999
Started its business in 2000
In 2012 , reported revenue of 4,982 million dollars
In 2013, Serves 84 destination in 24 states and 12 countries in the Caribbean
“Highest in Airline Consumer Satisfaction among Low-Cost Carriers”
Now America's s