데이터와 원활하게 연결시켜주는 역할
Broadcast.com은 웹캐스팅 분야의 선구자였고, 웹상에 비디오 매체를 구현했다는 점에서
큰 의의를 지니지만, 합병을 통해 Broadcast.com의 핵심기술을 취한 Yahoo!는 결국 이 사업부에서
성과를 내지 못하고 폐지한다. 우리 조가 생각한 그 이유는 다음과 같다.
broadcasting, and internet. These have each characteristic, but, it stands for one same purpose, communication. Then, we think the advent of ‘Communicator’, the integrated device.
(2) Gap Widening
According to diffusion of digital convergence, it occur confusion and crisis. Because it must require new type knowledge, then existing workers and experts should be adapts new trend.
And
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver
and in 2010s, there are three main channels which are PC, TV and Mobile device. The only after 10 years, many things will be exchanged.
2.5 Cooperation and competition between existing media companies and IT companies
①Existing media company
Abc – From 2005, abc broadcasting company initially sold broadcasting through itunes Among US major broadcasting company, so abc led to transfo
Internet and Web force “traditional” media to face the future and fight for advertisement revenue and consumer attention. (See Figure 1) The next generation of media, which is the DMB(Digital Multimedia Broadcasting), is now threatening the rest of the media.
(Figure 1)
2.What is DMB (Digital Multimedia Broadcasting)?
DMB is a new kind of Convergence Service that is a combination of