Introduction
The first On-line cosmetic brand in Korea
Used low-price marketing strategy, Targeted on Young female to get in
the Market easily.
In difficult situation that home-shopping and internet-shopping malls appeared, so cosmetic shops are getting hard to spread out in the market.
But MISSHA launched with special marketing and got strong position.
Brand concept
-Trust :
risk refers to the individual’s subjective belief about potentially negative consequences from his/her decision.
4 risks are most relevant for internetshoppers:
Financial
Product performance
Psychological
Time
What is online shopping?
Precentage of total retail sales is increasing
0.8% 3.6%
Growth of 350% in 9 years
Why buying online?
More freedom & control
internet usage, they have relatively low purchasing power than employed workers and therefore are not attractive targets for fashion portal industries.
[Figure 2] Percentage of Internet Usage of Different Jobs
Note: 2008인터넷이용현황보고서 (한국인터넷진흥원)
Through its segmentation research, WizWid had found out that females enjoy shopping on the internet more than male co
is increasing. Because of the fact, The 11st provide the general public certificate log-in service to prevent from leaking out the personal information. After that, the general public certificate log-in service helps customers log-in the 11st site easily, and it helps them not to confound ID and password which is used in other multiple internet site as well.
2) Shopping Route Map Service
shopping will fit my perceptions
o Because I’m afraid to get counterfeit when shopping online
o Because I’m afraid that goals from a online store will not always meet my expectations
Thank you very much for your participation!!!
VI. Survey Analysis
1. A g e
Frequency Percent Valid Percent Cumulative Percent
Valid Male 76 40.2 40.4 40.4
Female 112 59.3 59.6 100.0