The Process of Drawing a Hypothesis
We see people in subway or bus using Smartphones every day. Most of them look at webtoons to kill time while they are on the move. Webtoons are in their everyday life and people make movies, soap operas and plays based on those popular ones and character products featuring main Webtoon caracters, which give Webtoon unlimited market value.
Then, why is Web
3-1. Change in the view of consumer decision making process
The assumption on the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con
process can be a crucial economic factor since FedEx is a delivery industry. The oil prices have been rising constantly and in Korea the price has gone over the two thousand won line. Nobody knows when it will settle. Also, economic change in other countries due to fiscal deficit issues and other financial problems in places such as Spain, Greece and the United Kingdom can affect FedEx through ta
1. Problem Description
As it was stated in our research proposal, consumers of Apple Inc. are more likely to buy the next version of the product they are using or additionally purchase other products of Apple. However, this is not just it. The phenomenon which seems interesting to us is that Apple has this type of customers relatively a lot more than other companies or manufacturers in the sa
1. Lotte Mart’s Background
1.1 Background History & Development
Lotte Mart is one of the “BIG3” big-box retailers- together with E-Mart, and Homeplus- in Korea, and is currently expanding its stores to other neighboring countries. The lines of commodities sold in Lotte Mart vary greatly from groceries, clothing, toys, to electronics and many others. Although Lotte Mart was a secondary