analysis on Resorts World Sentosa and Marina Bay Sands, site selection is carefully decided on Marina Bay where the coastal location and proximity to Changi International Airport put Asian Pearl into an advantageous position in advance.
To stand out from other competitors from all around the globe, Asian Pearl is a luxury entertainment complex in Asian style. Displaying the finest blend of diffe
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
investment for toilet is not persuasive with Korean as well. Moreover, the price of our product can make some trouble according to our survey on preference price of potential customers.
Next one is opportunities. Thanks to the explosion of interest on well-being, sales volume of health related devices has been dramatically increasing. Particularly, 'Doctor Looloo' is not only the simple bidet bu
Analysis
External
Environment
Internal
Environment
Consumer
Analysis
Social, cultural
change
● Change of market
environment
● Change of
technology
Vision of lotte.com
● Recognition
● Construction of
Infrastructure
● Increase in Internet using rate
● Increase in
E-busine
investment and marketing functions. Our goal is to
record 40 percent of revenue from foreign sales by 2017, making Dong-A a genuinely
global enterprise.
Customer & Competitor
1. Customer
The main Korean customers of Tempo are mostly the women who are between the age of 35 to 50 and married. Some women in 10s and 20s, who have active life style, use Tempo also. They have high commitme