I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
P&G는 "현재와 다음 세대를 위하여 전세계 소비자들의 삶의 질을 향상시키는 최상의 품질과 가치를 지닌 브랜드와 서비스를 제공한다" 라는 경영목표 하에 더 많은 지역의 더 많은 소비자들의 삶의 질을 보다 완벽하게 향상시킬 수 있도록 노력합니다.
1837년 미국의 오하이오주 신시내티에서 동서지간
Root: the morpheme that remains when all affixes are stripped from a complex word
Stem: the base to which an affix is attached to create a more complex form that may be another stem or a word.
* root system
* stem system + atic
* stem un + system + atic
* stem un + system + atic + al
* word un + system + atic + al + ly
(1) Dominance: Americans see themselves dominant to Koreans, and Koreans see themselves subordinate to them.
(2) Integration: The integration pattern of Korean students can vary among assimilation, acculturation, and preservation. All three patterns are mixed in the Korean students’ behavior. However, the integration pattern that makes it difficult for the Korean students to overcome cultur
Ⅱ. The Basis of the Joseon Dynasty's 500-year history
1) The systemic basis for the Joseon Dynasty
The basis for Joseon kingship was Confucianism. All other religions were excluded, making Confucianism the foundation for the Joseon system as a whole, and the primary subject of education for king, crown prince, and peasant alike.
The virtues of Confucianism were humanity, righteousn