in winter.
Also, They minimize their R&D fee by changing colors, design and fabric little by little. They usually make one classic item more than 100million. So they can reduce their cost even if they use a high-grade fabric such as cashmere or cotton.
Then HOW did UNIQLO solve the "quality" problems ? People have some fixed ideas that products made inchina are low in quality. To break this i
I. Introduction
As the world is becoming increasingly interconnected, free trade is rapidly becoming the standard norm on international economics. Korea and China are no exceptions to this trend and are in the early stage of negotiating a free trade agreement (FTA). So why is Korea pursuing to establish free trade with China? From 2004, China has replaced the United States as Korea’s number
Ⅰ. Introduction- Zara
Understand how Zara’s parent company Inditex leveraged a technology-enabled strategy to become the world’s largest fashion retailer.
The blend of technology-enabled strategy that Zara has unleashed seems to break all of the rules in the fashion industry. The firms shuns advertising and rarely runs sales. These counterintuitive moves are part of a recipe for success t
3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production of their MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version of the first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo
SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashion industries but at a lower price. SPAO communicates the products’ high quality through the usage of premium quality materials; and at the same time, it offers them at lower