I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Japanese take it for granted that there are differences between what's on their minds and what they behave. So, they are very kind at the first meeting.
They have the strongest nationalism compared to Chinese and Korea.
Greetings in Japan are very formal and ritualized. It is important to show the correct amount of respect and deference to someone based upon their status relative to your own.
with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chinese style group, member name
Year 2005, active part as Tohoshinki
Japanese market concentrated after Japan entry.
Popularity in artistic TV programs
Start from local TV program
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
image. It has a synergy effect.
So, using the sports game, the Coca-Cola worked with famous soccer player, Wayne Rooney, to access people all over the world. Coca-Cola used the sports marketing. However, having a celebrity to endorse some products also entails high risks. As many people know, the image of Coca-Cola was damaged by Rooney's scandal. Caution is needed for celebrity advertisements.