O P E N I N G C A S E
Guanxi - Ties That Bind
Ⅰ. 사례 내용 정리
1992년 맥도날드사는 10년간의 시장 조사 후 중국 베이징시 중심부에 그 당시 세계에서 가장 큰 맥도날드 점포를 열었다. 2년 동안 베이징 맥도날드는 기대 이상의 판매를 올리고 있었다. 그러나 베이징시 정부는 홍콩의 개발자 Li Ka-shing이
trade imbalance and agricultural problems. But they started over again, they held Working Level Consultations 4 times during 2008 to 2009, and they are talking about Director-General-Level Consultation on the Korea-Japan FTA from 2010. So, Korea-Japan FTA is still under consideration. So far, the major issues discussed in the negotiations are Tariff elimination in the trade of goods, improvements
Phytosanitary Measures(SPS)', 'technical barriers to trade(TBT)', customs inspection etc.
Analysis of FTA
: A. Comparative advantage
Comparative advantage
Korea strong in automobiles, electronics, textiles
Japan strong in automobiles, electronics, general machinery
Relative comparative advantage
Korea in agriculture, electronics, textiles
Japan in automobiles, general machinery,
companies, strongly supported by the government, are showing its willingness to enter American market by announcing its plans and participating Detroit Auto Show. George Peterson, an industry analyst said “The Chinese will get here, eventually. They are fast learners, fast movers and good implementers when they have accurate blueprints. But right now they are a generation away from having compe
Japanese vehicles were already being considered ‘good for money’ and had a highly trustable image around the world. However, with the new LS400, it successfully entered the Luxury vehicle’s market and strengthened its brand image as a luxury car around the world.
This can also be seen in the Fashion Premium brand. High quality is considered basic need and only brands with a long history