men's wear market is formed.
● 1950s - The Korean War became the turning point of Korean apparel
history. Politicians and the elite wore custom-tailored suits,
whereas ordinary people took abandoned apparels and
repaired that by themselves.
1) Development of major companies
② LG Fashion Incorporation.
- 1953 : Rakhui Industry Co.
Japanese Look이 유행했다.
- 빅룩 형태의 복식은 일반적으로 남녀 구별없이 누구나 입을 수 있는 크고 헐렁한 스타일
- 무채색 길이는 반코트 또는 롱코트만큼 길어져 엉덩이 부분을 가렸으며 남자 셔츠를 길게 늘인 듯한 느낌이 드는 형태가 대부분이었다. 긴 셔츠는 양 끝은 잡아매거나 벨트를 느슨
fashion market’ mentions that Dongdeamoon is the place which is full with many groups of fashion stores.(Hong & Lee, 2007) The main features of this place are traditional store group, east store group, new west store group which is oriented to retail. So, these days, the proposition of wholesale gets smaller and proposition of retail gets larger. The most specific feature is value chainstructur
Quick Response (QR) system
& massive human resources
of 1,000 designers
Lack of advertisement,
physical stores mostly in
Gyunggi area
Customers’ increasing interest
in fast fashion
6 major fast fashion brands’
strong position in Korea
Short turnover rates
- fresh designs everyday
Various clothing providing
- outerwear, innerwear, accessories, shoes & bags
fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. If you visit our shop; you will be a dandy guy.
- Customization: provide customized solution for each customer
- Effectiveness: “You can change your image only when you