Air made a effort to give better flight with reasonable fares to customers by reinforcing core services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To
AIR
company overview
Route
-Company name: JIN AIR. CO. LTD
-Headquarters : in Korea
-Capital fund: 27 million
-History: Registration of incorporation: January 23rd 2008
Registration of business: January 25th 2008
Regular air transportation business license received: April 5th 2008
(covering Gimpo-Jeju, B
move
Opportunity
1. Busan metropolitan city, as the 2 major city in South Korea :
2. Not only political, economical but also cultural and social center
Threat
1. Competition with Korean Airline in domestic air service
About Boarding Gate
- Korean Air – Direct boarding gates
- Air Busan – Shuttle bus ->Make delay
->Need to use direct boarding gates
AIR BUSAN
Started At July, 2007
Low fare airline
Two Flight Routes
(Busan-Kimpo, Busan-Jeju)
215 Employees
-27 pilots
-3 planes
Low-fare Airlines
The airlines that are founded on the principle of offering low prices
The concept originated in the United States before spreading to Europe in the early 1990s and subsequently to much of the rest of the world.
The
Air
Headquarters Korean Air Operations Center 1370, Gonghang-dong, Gangse-gu, Seoul, Korea 157-712
Date Established March 1, 1969
Main Areas of Business Passenger, Cargo, Aerospace, Catering, Hotel & In-Flight Sales
Fleet 124(As of Mar.31.2009
Route Domestic 13cities
International 38 countries 103 cities
Total 39 countries 118 cities
2. Business Structure
Business Review (As of 2008)