Mission Statement
"Building Memories Through Travel"
Travel is not about airplanes, car rentals, hotels etc. Travel is all about the memories you bring back with you. Experiencing new destinations, meeting new people and getting back together is what travel is all about.
“S.I.T. creates opportunities for international students to make their time valuable and experience the world face-to-
- Terrace Room
The terrace room offers the ambiance of a traditional Korean house.
Beds are placed on Ondol. It is the perfect place for guests accompanied by kids, as the garden is just a step outside the rooms.
- Family Twin Room
The family twin room is designed with care and consideration for your family. The perfect and spacious room gives them and their family a comfortabl
)신라호텔의 VIP 서비스
신라호텔은 30여년간 저명인사를 모시면서 각각의 손님을 위해 준비된 서비스를 제공하는 ‘맞춤서비스’를 통해 VIP고객을 만족시키고 있었다. 신라호텔은 일단 VIP들이 호텔을 찾는다는 소식이 전해지면, 일단 VIP 들이 호텔을 찾는다는 소식이 알려지면, VIP를 위한 홍보, 조
4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W
1-6. CI&BI
코엑스의 CI는 활기찬 에너지를 창조해 나가는 젊고 문화적인 이미지를 상징한다. 코엑스의 로고는 상승하는 듯한 유연한 형태를 통해 동적이고 미래지향적인 브랜드 특성을 나타낸다. 또한 코엑스 안에서 다양한 비즈니스와 사람들이 서로 손을 흔들며 신나고 활기찬 에너지를 창조해 나가