Ⅰ. Executive Summary
SonZzang, a traditional hanbok manufacturer and retailer, is launching a sub-brand, LEESLE. There has been the market for hanbok mostly with the customers in their middle age. However, LEESLE has found that younger people’s interests in hanbok were getting larger. A couple of big traditional hanbok brands have also seen this opportunity and started new businesses tar
\230,000~\400,000
\230,000~\550,000
2010. 10 16 (Sat)
We go the the
창경궁 to watch
the 3rd Korean Hanbok Festival
3. Promotion
Step1. to Inform the existence of 한복
Step2. to Let foreigner enjoy 한복
Step3. to make them click!
to purchase 한복