1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
JointVenture
리차드 브랜슨은 버진 레코드의 성공 이후, 항공 사업뿐만 아니라 금융, 식품, 인터넷, 헬스클럽, 웨딩업체, 휴대폰 등 전혀 연관성이 없는 사업들로 영역을 확장해 나아갔다. 버진의 다각화 전략은 가장 잘 하는 사업에 집중하라는 이전의 이론들과는 전혀 다른 것이다. 버진 그룹은 다각화
ventures
-Privatization and deregulation
-Direct selling of goods and services
-The boom of technology
3. The Virgin brand & Entrepreneur & Culture
-Brand values for money, quality, service, innovation, competitiveness and fun
-The CEO’s characteristic & culture
4. Finance performance
The Virgin Group has no consolidated accounts for the Group.
Sell
jointventure to deal with capital problem
-Also, he sold Virgin Music which was main business as a solution of capital need and could support new businesses such as airlines and travel.
-There were three types of opportunity to do new ventures in disparate markets.
① Privatization and deregulation
② Direct selling of goods and services to consumers
③The boom of Technol
III. Comparison with the competitors
A. The Coffee Bean & Tea Leaf
Some competitors of Starbucks have taken the different way in terms of international business. The representative example is “The Coffee Bean & Tea Leaf” (hereafter, The Coffee Bean). The Coffee Bean has adapted franchising strategy for overseas expansion.
As of 2008, The Coffee Bean has opened approximately 750 caf&eacut