Basic Components of a Strategic Alliance
Confidentiality agreement
Mission, vision, values statements
Long-term goals and objectives
Plan for implementation of activities
Plan for managing the process and measuring success
Exit strategy
Other Characteristics of a Strategic Alliance
May or may not be a contractual arrangement, but this is always recommended.
Long Term Relation
the Sky' award from Business Traveller
2005 - Korean Air receives 'Outstanding Dispatch Reliability' from Boeing and 'Operational Excellence' from Airbus
2006 - ranked by IATA as world's largest commercial cargo carrier for 2nd consecutive year
2008 - Korean Air achieves the number one world ranking in international freight transport forthe 4th consecutive year.
Vision: Be a Respected
for marketing development
Siemens composes of portfolio focusing on environment such as Reproductive energy wind power generation and solar heat power generation. Also, environment-friendly technologies- water treatment tech and air pollution control tech- apply to all business. Besides, Siemens considers efficiency of energy technology. It evolves complex fire power plant, driving system for i
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
alliances with local corporations.
2.2.4 MARKETING AND SALES
Building ‘Brand’
Brand consulting company called Interbrand which evaluated Nokia’s brand value as 8th in the world in 2010. In fact, it had been ranked in top 5 for past several years, but fell this year.
Nokia established absolute brand image in the global mobile phone market because it built up consistent image. It co