Theories & literature reviews.
4 P’s
http://www.netmba.com/marketing/mix/
Marketing SWOT
http://www.netmba.com/strategy/swot/
4. Discussion about Marketing Plan.
Internal Environment
Netmarble’s organization structure is like following chart. Under the CEO and executive groups, Each department has each other def
legal and illegal
Ethics are the standard of behavior - societal, organizational,and personal – guide decisions about what is right and what is wrong.
Ethics influence all aspects of an organization’s operations, including the content and process of its communications.
Theories of Ethical Action -- Christians, Fackler, & Rotzoll’s (1995) the universal models of ethics
Aristotl
respect to the needs of the target market, anticipated changes in these needs, and how well the firm's products presently meet these needs.
c. External environment
External environment includes relevant external factors - competitive, economic, sociocultural, political/legal, and technological - that can exert considerable direct and indirect pressures on the firm's marketing activities.
Fact of the case
In order to understand the case of Graham v. John Deere Company case, it is a must to understand the previous case involving this invention because the case, which is analyzed here, is based on a series of previous cases. Before this case, Graham earned two patents in 1950 and 1953. In 1950, Patent No. 2,493,811 was issued to Graham. After that, Graham got another patent with
1. Market potential
1-1. 우리의 현실 : 대학생
우리 조 4명은 모두 어떤 사업을 해야할 것인가에 대해서부터 고민하기 시작했다. 삼성전자가 하듯이 규모가 매우 큰 전자산업이나 현대자동차와 같은 자동차 사업 같은 것들은 대학생은 우리의 신분으로 하기에 현실성의 문제가 있었다. 누군가 사