During this semester, we are taught about many theories of Consumer Behavior.
These theories not exist in just text book, but can be applied to actual marketing.
So we summarize what marketers think important things that we guess.
Anchoring and Adjustment is important role of marketers.
First, Anchoring is to sum up“initial value”
Individuals will first anchor the judgment based on som
of an individual’s cultural capital
Philosophy : the natural capacity to take pleasure in certain artistic and natural objects by means of one’s own sensory experience
Taste
Objective : develop a better understanding of the concept of aesthetic taste and its role in consumer behavior
1.How does consumer aesthetic taste relate to individual’ different senses(i.e., sight, sound, t
(1) function : line of defense to protect our body
(2) skin is classified to lung
(3) Distinguish Disease with skin color
Disease : acne on face, especially cheek
Facial color : white and have a light red
Attack stage : acne moved forehead to cheek from 2 years ago.
Attack inducement
irregular eating habit
having a taste with instant food.
stress
of the whole market 15 years after a ceratin turning point. The common points these companies have are a leader with modesty and will, prominent capable men, a calm and long-term sight and judgmentof those people, a discipline culture within the organization, and technology added to that.
So there was a desire to study thoroughly about those 11 US companies. We chose the global company 'Gille
Introduction
In 1955 “Disneyland-Mickey Mouse, Little Mermaid, The World of Dream” was opened in Anaheim, California. It was the first theme park opened in by W. Disney. It promoted heartwarming feelings about living together as one big happy family. The Anaheim Park was an instant success. Its annual attendants were over 10 million and 70% of them are adults. Then, in 1971, the success was