Ⅰ. Executive Summary
New world is fresh ideas - NHN
NHN Corporation is Korea's premier internet company, operating the search portal Naver (www.naver.com) and the game portal Hangame (www.hangame.com) Since Navercom incorporated in June, 1999, It completed mergers with Hangame Communications, OneQ and Search Solutions in July 2000 and was listed on KOSDAQ, the tech-heavy stock market in Ko
NHN Corporation is Korea's premier internet company, operating the search portal Naver (www.naver.com) and the game portal Hangame (www.hangame.com) Since Navercom incorporated in June, 1999, It completed mergers with Hangame Communications, OneQ and Search Solutions in July 2000 and was listed on KOSDAQ, the tech-heavy stock market in Korea in October 2002.
Starting from the two business pil
market leadership. Customers in the digital era give high premium to individuality and to a wide variety of preferences. Individualized marketing is therefore preferred over mass marketing when it comes to digital products. The success of a digital company therefore depends on the strength of its brand but on the uniqueness of its products. In particular, the feedback of users of a particular bra
Characteristic
Online game
a game played over computer network
Charging system: Stable income
Impossible to copy
Long lifecycle
History
Founded in March, 1997
1998: Launched Lineage
2000: Registered in KOSDAQ
2001: created US subsidiary NC Interactive
2008: Launched Aion in Korea
The competition in Korea market has been worse
NC soft and other companies have been enter overse
marketing of mobile games. It has a portfolio of approximately 60 mobile games. The company primary titles include NOM Series, Baseball Series, and Skipping Stone Series. GAMEVIL Inc. was founded in 2000 and is headquartered in Seoul, the Republic of Korea. In this year, Gamevil is listed on KOSDAQ.
Ⅱ. Calculate Ratios and analysis
1) Liquidity Ratio
# Why are these ratios important?