script of the video that the students are going to watch. (The video is an excerpt from an American TV series, Everybody Loves Raymond, related to ordering food at a restaurant.) The script has occasional blanks, and students are to fill in the blanks. The hint of the vocabulary that fits in the blanks is provided in the box below the script.
B. Teacher puts the video on. For the first time, tea
2) Masstige
Masstige is a marketing term meaning downward brand extension. The word is formed from the words mass and prestige and has been described as prestige for the masses.
The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses." Masstige products are defined as "premium but attainable," and t
1. Market analysis
Expansion of unisex casual market
Recently, another trait of the unisex casual is that the average age of the consumer becomes high. It is generally believed that only teens look like unisex style. But, to our surprise, career women and young people (below 10 years old) are joining new fashion mode destroying formal styles. This phenomenon is being accelerated because p
large-beaked bird.
(Rowan Atkinson)
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The Script
{Open, black screen}
{Start nature sound effects}
{Cue Castle screen}
{Fade to black}
{Cue lion roar in the background, calling the animals to gather
to Pride Rock for the Ceremony.}
[THE CIRCLE OF LIFE]
[ MS: Male Singer
BS: Background Singer
FS: Female Singer (lead) ]
{Sunrise on African gra
large hail and heavy rain.
... borne strong winds,
large hail and heavy rain.
Just one thing, Lieutenant.
Do you think Vincent Cole did it?
It could be Cole. I dont know. I do know...
- All right.
- Youre surrounded, Vincent. Give up.
Mr. Rapzinski? Mr. Sherman.
Yes, I think theres something
you should know.
Mr. Sherman?
- Mr. Sherman.
- What do you want?
- I have to see you, Mr. Sherman.
- Who a