◆ Rice consumption per a person
In the Korea, rice consumption of farm region has decreased since 1986. And, urban region has decreased since 1971. In 2009, rice consumption reduced average 74kg in urban region. Rice consumption decreased initially in 1998 less than 100kg. Looking at periods, reduction rate of rice consumption was -0.13% in 1970s, -1% in 1980s, -2.6% since 1990s. Rate of red
the foundation of our economy since 1960s.
② Liquor industry saves our farms
To produce liquors, raw materials are needed. Corns, barleys, and rice can be examples. Although domestic materials are 6~7 times more expensive than imported, we use fixed amount of domestic raw materials every year. Therefore, it can help to increase earnings of farmhouses and then economize foreign currencies
I. Abstract: Level of analysis: Nongshim Foods in China
II. General Information on Nongshim
A. Nongshim the Company
Nongshim Foods is a food manufacturer specializing in instant noodle and snacks in Korea, established in 1963. It also produces and sells beverage, bottled water, instant rice, microwavable or ready to-boil foods. It imports and distributes worldwide famous food brands such as
rice wine with a fearsome kick, which was often distilled in Buddhist monasteries. Historically a wide variety of medicinal alcohol was also produced, mainly at home, utilizing special herbs and plants. Recently traditional Korean alcohol is attempting something of a comeback among the health-conscious. During the Japanese period of occupation (1910-45) alcohol production was industrialized and b
rice. Stressing its high quality and promoting it as well-being food, McDonalds tries to provide soft and warm breakfast to customers.
4. Industry Analysis: Trends about breakfast market
“Early-morning person” has been an issue socially and a market for “breakfast” is selected as one of the Korea’s “bluesumer” in 2007 by Korea National Statistical Office. In these days,