Dell and Acer
In PC market, Lenovo has two major competitors, Dell and Acer.
Dell is founded in 1984, in US. Dell has advantage in technology and price, which means very competitive. Dell’s product is relatively cheap, but Dell’s products have a high quality which can make customers satisfactory. Dell is the first leader in US market in 2009, and the second leader in world market in 2008.
Korean Footwear Industries Association, functional footwear market has kept over 40% growth annually and accounted for 10% of all footwear market at 2009. With this tendency, many experts are expecting that functional footwear market size will reach at 600 billion won and acknowledge this market is blue ocean of Korean footwear industry.
Korea, is now concerned about not only the penalty from FTC, but about the negative image that will affect the brand, The North Face Korea. As the brand suffered from the consequences of the social issues related to the violence in schools and from the penalty it received, now the CEO has to make the choice to differentiate the strategy from the old days. Although, the sales of The North Face sti
make regular customer group who guarantee constant revenue and improve the brand image.
2.clean campaign
As people are more concerned about their welfare, the fast food industry has been shrunken typically from 2002. For example, the number of restaurants of two major competitors 롯데리아&맥도날드 in Korea was dropped from 850 in 2004 to 725 in 2008, from 351 in 2004 to 232 in 2
image that it is not just another common ice cream, but a mixing ice cream. And Cold Stone has attracted customer’s interest by showing the process of creating the customer’s order.
Rich taste of ice cream and freshness of waffle
Cold Stone’s ice cream has a high viscosity than regular ice cream, so it steadily clings to the mouth. And various mix-ins mixed with the ice cream g