and investment talks, which were difficult to conduct in the past. The Korean president proposed an “Action Plan for a New Korea-Japan Partnership for the 21st Century”, which included cooperation in economy, security and cultural exchange. Since then, almost 5 years have been spent on studies and consultations until October 2003, when the Japanese Prime Minister Koizumi and Korean President
1. Introduction
Our group will present the two theories on Ardono and Benjamin’s’ explanation about the difference between the concepts of imitation. Also, we will talk about our conclusion from these explanations and how we concluded the imitation in positive effects that can be explained based on our topic, fashion.
2. Phenomenon of Fashion Industry
1) Present state of fashion industry
BENIKEA’s background
What is BENIKEA
BENIKEA, which stands for “the Best Night in Korea” is Korea’s first-ever mid-low priced tourist hotel brand. BENIKEA means Korea’s best hotel that offers the very best in rest and relaxation.
With the support of the Ministry of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKE
Japanese cosmetics market are the world’s second large. So thanks to these market conditions in the Japanese cosmetics market, we, 美ME+ also is looking to expand our business.
This report is divided into two parts, the first half; we will talk about the Japanese market as a whole cultural risk, country risk, and currency risk. And in the later half; we will analysis the cosmetics market in J
1. EGOIST
- EGOIST is Japanese licensed brand launched by Aioli into Korean young casual market in 2001.
- the word, Egoist means a person who thinks that he or she is better than other people and who thinks andtalks too much about himself or herself.
Therefore, the brand name, ‘EGOIST’, shows that it’s very confident of its style and fashion.
1) Target consumer : Young genera