Industry’s Characteristics
We analyzed the industry based on three key factors: customers, structures, competitors.
1. Customers
Basically, it is very easy for the customers to choose which transportation service to use; there are a great number of substitutes. Consequently, due to this low switching cost, airline companies should make an effort to differentiate themselves by incr
Airlines
For analyzing Korean Air's operating performance of 2008, income statement from year 2006 to 2008 were compared.
Prior to analyzing the company's sales revenue, world airline industry experienced loss of $50 billion per year. It was due to the reduced demand from high oil price which had continued to the first half of 2008 and from economic recession which began from the second hal
3. Brand positioning
- To make a comparison, the other big domestic competitor, Asiana Airline, appeals to emotions through comfortable, tender atmosphere. On the other hand, KoreanAirline is aiming to improve customer satisfaction under the basic duties of KoreanAirline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, KoreanAirline striv
Korean Culuture
3) Regionally located on center in East North Asia => Role expection as a core hub of distribution and circulation
4.4 Threat
4.4.1 From International Environment
1) Oil price uncertainty and increasing oil price
2) Terror threats - 9.11 terror
3) International air-line charge increase
4.4.2 From Domestic Environment
1) JeJu Airlines => Low price and local airlin
Successful Case - General Electric
“Jack Welch”
- President of GE
- Genius of Communication
★ Organization without Wall
: Communication between Department, Employee
-> Improving the efficiency of business
(중략)
5) Question
High Persuasive Effect
Rhetorical Question
Interactive Communication
Positive Attitude
-> Take the initiative → Results