Korean Airline advertisement, they focus on this subject ‘Travel guide’ for young people.
4. Communication concept
Communication concept of Korean is a story telling style. The advertisements with this concept have been broadly shown through TV, internet banner and printed advertisement. In the “Ask Japan about Japan(일본에게 일본을 묻다)” version of Korean Airline commercial
Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services markets
(2) Target Market Selection of Korean air
① Commercial Market
- Travel distance
1) Short-haul tr
Korean Wave" is a phenomenon that is manufactured by the South Korean culture industry. Such as film-, TV drama- and other media industries, they not only do well economically but also improve the image of South Korean. Therefore, the government suggested aiding them for a good image of Korea through the export of Korean popular culture. Another reason for the current commercial success of Korean
Korean air ranked by IATA as world's 2nd largest commercial cargo enterprise for 4th straight year
2001 - Korean Air becomes first Asian carrier to receive B737-900
2002 - Korean Air receives 'Best Cellar in the Sky' award from Business Traveller
2005 - Korean Air receives 'Outstanding Dispatch Reliability' from Boeing and 'Operational Excellence' from Airbus
2006 - ranked by IATA as wor
Koreans are beer (60% of Korea’s alcoholic drinks market) and whisky or the two drunk together as ‘poktanju’ lit. ‘bomb-liquour’ or a boilermaker. The South Korean version is a shot glass of whisky dropped into a glass of beer and then downed in one. The practice has become so widespread that TV commercials have been aired lately to warn people of the dangers of over-indulgence. A few y