consume shows strategies for differentiation of marketing operations toward markets for specific area and the globalization of cosmetics industry. That is, comparison and analysis between the female college students of Korean and Thailand.
5)a present condition of cosmetics market
-The condition of market in Korea
Because of relaxation of regulations like an allowance for foreign cosmetic a
Koreans to cut loose from the rather stiff constraints of their hierarchical Confucian culture and a few drinks and a singalong are a big part of modern Korean social life.
Alcohol was first introduced to Korea from China and ancient Korean texts tell of a King who uses alcohol to seduce and impregnate a female courtier. The historic drink of choice was ‘soju’ a rough rice wine with a fearso
female who are strongly trendy
- Global SPA brands (ZARA, GAP, etc) penetrated the
Korean market by collaborating with the local conglomerates
- Easiest way to make success in Korean market due to the
unique Korean distribution system
“Koreanconsumers are used to finding their favorite stores
through department store chains”
- Refused Hyundai’s JV proposa
was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the family restaurants. According to the research, among the four major family restaurants in Korea, the “Outback” had the highest customer satisfaction, while the Ashley which are ran by the E-land had the lowest.
Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three main explanations of paradigm shift in 21C are presented below.
1) Artisan Spirit: Uniqueness and High Quality
A lot of experts on global coffee market say consumers are now longing for uniqueness rather than standardized flavor of giant franchisers like Starbucks. Regardl