Korean market. They are focusing on the overseas marketing. Mainly, they have made efforts of Mapanding their market to the Asian region. I. Ilso means that he ovtandards of consumption in Asian countries has increased. Korean cosmetics have the competitivenessfocusing on tas keality. Especially, In Vietnam, Koreangoods are occupied about 60% in their market. Also Korean ones are invaded as an i
Korean market down. A marketing research done by Nielsen Company (Large marketing research company of USA) showed that Korea’s consumption point (36) ranked the lowest in World’s 52 main economic countries.
However, although employment rates decreased and financial problems aggravated, Korean luxury goods market (Myungpoom in Korean) increased 12% in sales and has shown constant 10% market
3. Brand positioning
- To make a comparison, the other big domestic competitor, Asiana Airline, appeals to emotions through comfortable, tender atmosphere. On the other hand, Korean Airline is aiming to improve customer satisfaction under the basic duties of Korean Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline striv
Ⅰ. Analysis of Korean Air
1. Quick Overview (history, vision, mission, motto)
Company History
1969 - Introduction of private management ( Korean Airline Corporation )
1973 - Set up Pacific line
1990 - Operate New CRS ( Computer Reservation System )
1991 - 4th ranked as International Goods transport
15th ranked as International Passenger transport
1995 - Introduce 100th plane (B74
The Beginning of the korean wave
What is the “Korean Wave”?
The Korean wave means Korean popular culture in other countries, especially in
Asian countries come more and more popular. “Korean Wave” is a phenomenon
that is manufactured by the Korean state itself, especially by the culture industry.
Such as film-, TV drama- and other media industries, they not only do good to