Korean market. They note that Korean customers tend to prefer foreign brands so they can convey a sense of having a high social status.
2. Analysis of ZARA
1) Introduction of ZARA
① The history of ZARA
1963~1974 Foundation of Amancio Ortega Gaona INTITEX
1975 Open the first ZARA store in Spain
1976~1984 Spreading the ZARA store in the main cuties of Spain
1985 Overseas expansion
Sectors and Divisions
Energy
Divisions
Fossil Power Generation
Wind Power
Solar & Hydro
Oil & Gas
Energy Service
Power Transmission
Healthcare
Divisions
Imaging & Therapy Systems
Clinical Products
Diagnostics
Customer Solutions
Industry
Divisions
Industry Automation
Drive Technologies
Customer Services
Infrastructure
& Cities
Divisions
Rail Systems
Mobility and Logi
You must aware of “Guanxi”
Because you need to keep a good relationship with the local government
to make a successful business
A central idea in Chinese society
Basic dynamic in personalized networks of influence
A state of general understanding between two people
Closely related concepts
: Ganqing(feeling,感情) Renqing(人情) Mian(face, 面)
Social status, propriety,
competitive airline industry. In 2000 Delta enjoyed a net income of more than $1 billion and carried a record 117 million passengers. Entering the new century the airline had extended its route network to serve 221 cities in 48 states, and an additional 118 cities in 47 foreign countries.
② Merger with Northwest Airlines -> Delta announced that it was merging with Northwest Airlines. The n
testing
We want to explain the relationships between the satisfaction and user’s personal data and the two phone’s performance. We have intermediate variables (age, gender). We also have independent variables(application, cost the phone)and dependent variable(user’s satisfaction). So we think Hypotheses testing can help us enhance understanding of the relationship that among variables.