“There are many more speakers of World Englishes and people who use English for international communication than there are native speakers of it.”
“The present international status of English is rightly justified on the basis of the numerical strength of its non-native speakers; the cross-cultural and localized functional range of the language has developed in various domains.”
Dif
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
You must aware of “Guanxi”
Because you need to keep a good relationship with the local government
to make a successful business
A central idea in Chinese society
Basic dynamic in personalized networks of influence
A state of general understanding between two people
Closely related concepts
: Ganqing(feeling,感情) Renqing(人情) Mian(face, 面)
Social status, propriety,
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
①The textbook deals all language skills introducing various texts including cultural information.
In Chapter 4, the main topic is Dol party, the first birthday celebrated in Korea. It covers Korean culture, so it is suitable for the course goals as well as the communication skills.
② Since the students needs and interests are different, the textbook can’t cover all although it has lots of