mission of Developing Korean Sport Industry by Combining this technology with sports is , if we use the already advanced Koreans Internet and Microchip technology right, it is possible to develop Koreans Sport Industry. However, the amount and data is not enough to yet use ubiquitous equipments. Convincing of marketing plan is poor because there are not enough solid objective data to collect. .
Ⅰ. Analysis of Korean Air
1. Quick Overview (history, vision, mission, motto)
Company History
1969 - Introduction of private management ( Korean Airline Corporation )
1973 - Set up Pacific line
1990 - Operate New CRS ( Computer Reservation System )
1991 - 4th ranked as International Goods transport
15th ranked as International Passenger transport
1995 - Introduce 100th plane (B74
Company : Korean Air
1) Summary of Korean Air
Korean Air was established in 1962 and have been represented leading airline company in Korea. This company's parent company is 'GROUP HANJIN' and has a subsidiary company 'Jin Air'. Company's vision is 'To be a Respected Leader in the World Airline Community' and company's mission is 'Excellence in Flight'.
Korean Air's business field consist
Korean Air to analyze.
1. Business Strategy Analysis
Korean Air’s Vision is to be a Respected Leader in the World Airline Community, and mission is Excellence in Flight that includes operational Excellence, service Excellence, and innovative Excellence.
Korean Air established on March 1, 1969. Their main areas of business are Passenger, Cargo, Aerospace, Catering, Hotel, In-Flight Sales, L
mission and vision to its employees.
The employees have high concern over children right in general, which unites and guides them. They distinguish the organization as a “small but special” organization. They express excellent results and neat processes as a word “Save like”, in Korean Save-스럽다, which shows the employees’ perception about the organization.
The organization eval