As Global Best Airline which got the 3 Best (Best Service, Best Reliability, Best Management), Korean Air concentrates capabilities on internationalization, knowledge, and E-business by devoting all energies to safety and innovative operation as well as improving its image to strengthen the phase. Among those three concentrated ones, human resource management is included in knowledge. Fundamental
Ⅰ. Intro.
1. Why this topic
Korean wave is spreading all over the world with K-POP being flourishing. Going along with this fact we researched some food companies trying to promote Korean food. However, to make Korean food spread out, we concluded that our job is to make people consider Korean food as easily accessible food that everyone can enjoy daily not as some kind of speci
Korean culture. Furthermore, all employees of Starbucks took coffee out on a street when they were going to work. Their cautious but passionate efforts impact Korean drinking culture. At first, people seemed to be embarrassed. Later, however they became excited with unfamiliar coffee names listed on the menu and thought worth to spend money although it was more expensive than one meal.
3. Ins
Korean Air
SWOT analysis
(1) Strength
1) Korean air is an domestic airline, and has International reputation and recognition
2) International aeronautical cooperation chain ' SKY team' leads a departure and the strong alliance body composes
3) Compares in air navigator and domestic other aircraft possibility, employee
over the five eas and six continents
- Official Korean airline carrier - One of the top 30 airlines (2005)
- Maximized profit for our shareholders through increased corporate value
- Safest airline in the world - Most preferred airline by customers
- Lowest insurance rate record - Leader in e-business
- Friendly corporate environment - Top career choice of professionals