colors Bean Pole set average quality of each material every month, made code systems for different colors for every season which resulted in reduction of time. These processes reduced production time also increasing sales figures. Also, unlike foreign brands which concentrated on mass production, Bean Pole focused to meet the satisfaction and the taste of Korean consumers. Bean Pole invested 3.7b
Environment Analysis(PEST analysis)
1) Political Environment
- The food safety law for 2012
(1) Consumers can check if the product is to be recalled through smartphones
(2) Strengthened standard on hygiene management and nutrition labeling
Glaceau multi-v has a painful experience…
Zinc gluconate was not allowed for normal drinks in 2010
1. Usage of natural color
standards for customers.
Ⅳ . Situation analysis
A. Industry analysis
In 1990’s, the product selection was limited, and thus customers were not given a variety of choices. However, an increased usage of internet, more frequent overseas travels, and the development in the distribution system have made customers demand more various products. The beer companies have been trying to satisfy
Korean cosmetics have the competitivenessfocusing on tas keality. Especially, In Vietnam, Korean goods are occupied about 60% in their market. Also Korean ones are invaded as an image like fashionable color cosmetics and are recognized as a famous and luxury brand.
-The condition of market in Thailand
In Thailand, the cosmetic shows 10~15% growth per year. This is a product that contributes
analysis they compared the different prices with their competitor's products and looked out for the strength and weaknesses. In that time KIA Motors had the image of low price products and customers related such low price with low value. Thanks to such investigations it helped them notice and be aware of it and since that moment they knew that without effort they wouldn't succeed. Therefore SOUL