Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QR code' was difficult to remember at first, the recognition rate of 'QR Code' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simpl
and Japan.
- Imagery
• The highest fashion brand which has become a symbol representing high social class. It has consumers that show frantic obsession towards the brand.
• Although it has many loyal customers, the high price and scarcity led to lack of friendliness.
• It leads the fashion trend of the high class and has deep tradition as a trend leader.
3.2. HERMES
traditionally wealthy people, but it might be also wrong to say that they are targeting three different kinds of wealthy segments equally. So, we can carefully conclude that Hermès is mainly focusing on the ‘Old Money’ segment rather than the other two groups.
3.3.1. How do we know?
One of the most evident facts showing that they are not targeting ordinary luxury goods customers is
Korean language to denote illness or misfortune. For example, talnatda means "to become ill" or "to have trouble."
The talnori, or mask dance, originated as a shamanist practice meant to drive evil spirits of illness or bad luck out of an individual or a village. The shaman (mudang) and her assistants would put on masks and dance in order to scare away the demons.
In any case, traditional Korea
Traditional Soju is originated from middle age of korea. When Korean government prohibited using rice for alcohol, The liquor we call soju had been made. For dacades, soju has been a good friend of people. As time has been changed, there are plenty of foreign goods around Koreans. Especially for Liquor market there are strong competitors such as beers, whiskies and wines. For some reasons, Soju h