Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
II. Recent Situation of The Korean Economy
The Korea international trade had suffered much more than the Korean Financial Crisis with the IMF(1997 and 1998) than they had this year. With the constantly fluctuating prices and values for raw materials, exchange rates and the global financial crisis, it was an extremely difficult situation. A sudden rise in exchange rates cause losses in exchange
1. KoreanWave Phenomenon
The KoreanWave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the KoreanWave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,
한류월드(한류우드)
한류의 한국적 전통성과 월드(world)의 세계적 보편성을 결합한 용어
경기도 고양시에 지어질 한류를 테마로 한 복합단지로서 테마파크, 호텔, 상업시설, 방송미디어시설 등
신개념의 문화 교류공간창출 및 인프라 구축
한류 기사단
한류 월드와 한류 문화를 알리기 위한 대학(원)
KoreanWave
The KoreanWave refers to spread of South Korean Culture around the world.
Strengths
Unique charms of Korean celebrities
Refined music and fancy performance
Attractive characters and one-of-a-kind storytelling
KoreanWave ripple effect
KoreanWave has had a great ripple effect throughout the economy
The Koreanwave is responsible for achieving over one bi