Alliance "Sky Team"
2001 - Korean air ranked by IATA as world's 2nd largest commercial cargo enterprise for 4th straight year
2001 - Korean Air becomes first Asian carrier to receive B737-900
2002 - Korean Air receives 'Best Cellar in the Sky' award from Business Traveller
2005 - Korean Air receives 'Outstanding Dispatch Reliability' from Boeing and 'Operational Excellence' from Airbus
Korean’s entire industries growth, the steel product’s price increase, China market penetration acceleration - Korean steel industry will be prospected continuously to growth and develop. So, right now, it’s a good chance for investment of steel industry related companies.
3) Firm Specific Factors
(1) The expanding of Strategic Alliance with Neo-Japan Steel
The two companies agr
Korean Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline strives to be distinguished among other competitors and they have a brand positioning effect to be in that image. This positioning condition is related to convenience factor, the goal which the airline should prioritize such as route, schedule, scale, alliance with
Profile & History
Company : CJ entertainment
CEO : Lee Gang-bok
Business propensity : The core of strategy is stable growth
Vision : Asia’s most valued Entertainment Group
Set up Business portfolio
Production of Korean movies
Alliance with major movie production company
Distribution of DreamWorks’ movies
Opening of CJ CGV
Enhance Vertical integration
Major distrib
alliance
Took their first step as the Korean second airlines company in 1988
Earlier Advertisement : Gently smiling flight attendants
① 'Her name is Asiana'
② Brand image 'New Aircraft'
③'Beautiful Smiles'
④‘World-class Service
'China and get answers from midfield’
This ad shows attractions and harmonize the
teachings of Chinese ancient sages