Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality andChinese people are favorable to Korean products. In other words, it is hard to under
and services which are not accessible through Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the high class image
Providing the products which are served only in E-Mart and are popular in Korean market, except
and absorbed
without very low concerns for allergy, lactose
Chinese consumer are more likely to buy import powdered milk
because of product reliability
Competitive advantage ILDONG than other import brands
KoreanandChinese has similar physical characteristics
cause they are oriental
2. KoreanandChinese has similar eating habit,
it’s important to select nutritional in
and its popularity extended into China, Taiwan and Southeast Asia. In two years after Korean TV drama had been exported to China, Korea had exported Korean popular songs to China andKorean public culture had started becoming popular in China. The term of Korean wave(Hallyu) was made by Chinese media in February, 2002 to express the fever of excitement about Korean culture in China. And then the
III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54