of the Korean people. And the final value provided by SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashion industries but at a lower price. SPAO communicates the products’ high quality through the usage of premium quality mat
Spain, Greece and the United Kingdom can affect FedEx through tariff and trade related costs.
5) Public perception (awareness and reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media an
communication. Also they have program for workers to improve human resources environment and develop skills. H&M which has the biggest markets in the world has 3 big policies for human resources management. The Medias applaud H&M’s system. However, there are also merits and demerits of each brands human resources management. There are many big and famous SPA brands in the world and Korean SPA b
of fastfood considering the taste ofKorean who have rice products everyday. Also the company pursue creating new food culture and satisfactory of customers
3. Corporate philosophy - contribute to the community with hot lunch box
• Quality : keep up the both quality and quantity
• Service : serve as best as one can with customer-oriented
of H.O.T. caused a scene by threatening to commit suicide. Like this, they have great ripple effect for their fans. In these reason, fandom effect of second generation is greater than fandom of first generation, so TVXQ had have fan club is concreted officially around 800,000 fans. But, there are many changes in fan culture of idol from second generation. Because communication is developed, fans