exist as of today. According to a survey conducted by Student Monitor in 2008 for 1200 undergraduate students who were planning to purchase a laptop, 43% of them answered they would buy a Macbook. In 2003 only 8% of these possible laptop buyers answered positively for Macbook. With high loyalty and interaction with its followers Apple deserves to be where they are now.
B. Korean Market
The Koreanconsumers prefer to have a SIMPLE and QUICK process
2. Collectivism plays an important role in Korean society
3. The Korean companies are on rising tendency at
foreign countries. -Lots of OVERSEA BRANCHES
4. Every consumer prefers to buy cheap product than expensive product.
5. Koreanconsumers show sensitive reaction to pe
Korean market. Lotteria being the pioneer of fast food in the Korean industry. Lotteria saw success from the very start. Seeing a growth rate increase of over 10% when it was first established. In recent surveys Lotteria surfaced as the number one preference amongst Koreanconsumers. McDonald's entered the Korean market 10 years after Lotteria was established; it was even lagging behind Burger Ki
Korean economy did see a fundamental change in consumer shopping behavior and retail format. So-called discount stores began to replace department stores and small/medium neighborhood stores. Eight years have passed and now, some of the competitors such as E-Mart have established well in the retail market while others such as Wal-Mart are still suffering. Then, there is the case on Samsung-Tesco
KOREAN SPA
PURCHASING CHANGE
OF CONSUMER
PAST
PRESENT
한국소비자들은
전통적으로
체면, 명분
공동체의식
강함
그에 따라
타인을 의식하여
타인이
인정하지 않은
제품은
소비하지 않음
1.디지털 환경 속에서
정보에 대한 접근성 증대
시공간 제약이 사라져 제품구입, 서비스이용의 편의성UP
상품에