Koreans enjoy a ‘bud’ while puffing on a Marlboro (female smoking was unheard of until recently and is still frowned upon my many Koreans despite the rapid increase of female smokers). Draught beer brewed in Korea is cheap and stands up well to foreign brands.
The two main domestic breweries are Hite (with backing from Carlsberg) and OB (Oriental Brewery), though foreign brands such as Budw
which introduce Korea culture through Korean liquor.
※ Sansachun
Sansachun is the brand, which is representative of Baesangmyun Brewery Co,.Ltd. Sansachun have big brand power(17.7) in the second place in yakju market. Sansachun have been produced since 1998. January.
Sansa is a fruit bearing, broad leafed, plant belonging to the rose species. The fruit is red and ha
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
II. Namyang
Namyang has a good image by investing heavily in the Dairy product. Based on this background, Namyang has distinctive marketing strategies.
1. Product strategy
The most important feature of Namyang's marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in heal
The Korean traditional alcoholic beverage, also known as Takju.
It is milky, off-white in color, and sweet.
It is made by fermenting a mixture of boiled rice and water.
It was originally quite popular among farmers.
Dongdongju is a drink very similar to makgeolli, and both are
popularly drunk with the Korean "pancakes" called pajeon.
*Developed by combining the method of champagne