Ⅰ. The reason of our choice
ⅰ. Situation ofKorean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
korean language in 100% but this new trend has something that appeals people in the world.Some countries already started to make imitation ofkorean idol groups. And teenagers copying korean movie star‘s hair, make up, and fashion. They idolize korean idol groups and this fact affected to korean brand items that usingkorean celebrities for their commercial models.This strange korea culture wave
Korean coffee market size
Korean coffee market size
(Criteria: the first half year of 2011)
2,000 billion won
Coffee mix market
- 1,100 billion won
중략
Dong Suh Food
Dong Suh Food Co., Ltd
Manufacturing & selling corporation
-Cereal, grain tea, coffee
Headquarter : Mapo-Gu, Seoul
CEO : Changhwan Lee, Tomas
Foundation date : 1968. 5. 23
1970 Launch the first pr
Kazakhstan, Azerbaijan, Gruziya to the South, Ukraine, Poland, Lithuania, Latvia, Estonia, Finland, and Norway to the West. Because of various geological structure and spaciousness territory, Russia has almost all kinds of resources, but large country and diverse races make it hard to integrate unity of the nation. After the collapse of Soviet Union, as a result of effort to change its system to