environmentally friendly products of Pigeon whose contaminant can be decomposed up to 98 percent of the degree. Pigeon was awarded environmentally-friendly management and technology prize. These efforts convince customers all over the world of their enthusiasm for the environment. Thirdly, an annual investigation in 2009, known as KCSI(Korean Customer Satisfaction Index) conducted by KMAC(한국
Korean products. In other words, it is hard to understanding why Koreancompanies can’t be the market leader in Chinese cosmetics market. Therefore, in this paper we’re going to analyze and compare the marketing strategies of the foreign cosmetics companies and those of the Korean cosmetics companies in China. We conducted a study on the top 3 foreign cosmetics companies in Chinese cosmetic m
environment-friendly sectors by J.D.Power and Associates. In US news and world report, seven of its vehicles were included in the "Best Cars 2008: The Thrifty 50"list.
1.2. Mission/ Objectives/ Strategies
Hyundai’s current mission is to become a top class automobile manufacturer in the world. And their objective is “Innovation for Humanity”. In 2001, Hyundai’s mission was to become a
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
4. Market and Trend Analysis
According to Korean Medical Association (KMA), 32.4% of Korean adult population and 25% of Korean adolescence are overweight as of 2009 and 150,000 ~ 200,000 people are diagnosed as obesity every year. Overweight and obesity are now social issues in Korea. The entire population of Korea is in a diet syndrome. In the past, most of people only focused on losing weigh