Korean won has fallen about 35 percent against the U.S. dollar this year.
The prolonged economic depression dragging down clothing businesses, prominent foreign brands face sluggish sales and busy terminating their businesses in Korea. Fashion industry expects the next year’s sales will decrease 4.5%.
② Flood of SPA brand
The current fashion market is experiencing a lot of difficulties
fashion market has played a key role in production and selling goods on a reasonable price as Koreanfashion cluster. However, the competitive advantage of Dongdaemoon market is weakened by the sever change of fashion distribution system. Therefore, it suggests that we should consider Dongdaemoon fashion market as a brand and provide effective policies to support the Dongdaemoon market with acade
fashion category.
a. Brand Concept
SPAO’s vision is to become the best SPA brand globally. And the brand’s mission is to enhance the customers’ lives by providing them low-priced and high-quality products and the basic clothing line suitable for Koreans. The final goal of the company is to position itself as a national brand and the best fast fashionbrand in Korea and to launch oversea
brand image as a luxury car around the world.
This can also be seen in the Fashion Premium brand. High quality is considered basic need and only brands with a long history were able to enter the luxury goods market. An image and the history of a luxury brand became the core of the brand and only when this core is recognized by the consumer, it represented a demand for the product. Hence, the r
Fashion started.
Lie Sang Bong is Participated in Seoul Collection since 1994, and in Paris pret-a-porte collection since 2002, national designer Lie Sang Bong's brand is well known for the collaborations with many companies.
Juun.J is launched by Jung Wook Jun, who is the one of new Koreanfashion designers.
Juun.J participates in Paris Collection and recently doing collaboration wi