Profile & History
Company : CJ entertainment
CEO : Lee Gang-bok
Business propensity : The core of strategy is stable growth
Vision : Asia’s most valued Entertainment Group
Set up Business portfolio
Production of Korean movies
Alliance with major movie production company
Distribution of DreamWorks’ movies
Opening of CJ CGV
Enhance Vertical integration
Major distrib
Films.
A windows of Asian Cinema
New Currents
Korean Panorama
Korean Cinema Retrospective
Keep diversities in selection:
With their own 9 specialized criteria.
(excluding the opening and closing ceremony)
Strategy 2. Differentiation In Marketing
Film Related Industries
Private Stadium PIFF
Offices Related to Film Industry
Cl
Korean fashion designers.
Juun.J participates in Paris Collection and recently doing collaboration with Bean Pole acc.
1. To reduce the risk of the new product failure
Merely 20% of new products considered successful
(Aaker 1991 ; sheinind Schmitt, 1994)
2. Growth strategy/ Survival reason.
Expecting the positive feed back
Decline of Current industry : Fuji film -> Digital Camer
market.
Bargaining Power of Suppliers
It is important to think of e-learning industry itself when finding out bargaining power of suppliers. Suppliers could be classified into two categories here in a broad sense. The first one is teachers who supply lectures through the Internet, and the other is IT technology which should be working properly to operate an e-learning business.
First, from t
markets
Ⅱ. Stakeholder Typology
There is CS Entertainment Under the influence of Korean Wave. So CS have three stakeholder; Public has power, other businesses have urgency, finally NGOs have legitimacy.
Next, They are most closely related to ours. for example, Publice sector is Minister of Forein Affaire and Trade, Ministry of Culture and Tourism, Koica, KAC, Kotra, etc. Other business