Korean] As we have seen, phonological adaptation of loan words may reflect facts about syllable structure. Recently, the Korean automobile name Hyundai has been adapted into English in various ways, one of which follows. Give the Korean form and the English adaptation provided, state two reasons based on syllable structure conditions that explain why the English form is pronounced the way it is.
1. Hyundai Motor Company
In 1999, Hyundai Motors merged KIA motors. After that, it was almost oligopoly of Hyundai Motors in Korean car market . But the recession of Korean economy, the sales of domestic market was so unstable that Hyundai had to find new ways for 'Cash Cow'.
(10,000cars)
(1) Labor problem
The issue of labor-management relations is the Achilles' heel of the Korean economy.
First of all, big problem of the one Hyundai Motors is labor union problem.
The non-regular workers do the same jobs as regular employees but their remuneration is substantially lower. This generated great resentment and uproar in the factories
(2) Law and middle priced image
Hyundai auto
Hyundai’s Take-over Of KIA
In July 1998,
the government and the creditor banks offered
a public bidding for selling out the Kia group.
At the 3rd bidding round,
it was determined in November 1998 that Hyundai which offered the most favorable terms took over the Kia group.
10 In December,
Hyundai finally signed a contract with the Korean Development Bank, regarding
Korean market by collaborating with the local conglomerates
- Easiest way to make success in Korean market due to the
unique Korean distribution system
“Korean consumers are used to finding their favorite stores
through department store chains”
- Refused Hyundai’s JV proposal (18% incentive)
-Heavy & Concentrated marketing in heavily populated area
-Zon