* Korean Company
Ⅰ. Introduction of Digital-cube and Cowon
Digital-cube is the manufacturer making computer input and output device. It was established in 2000, and changed its name in 2004. LCD monitor and set-top box is main items of Digital-cube.
Cowon System was established in 1995 and initial name was '거원‘. The Cowon System has 2 fields of business. One is digital equipment
Identity and compares how well each company is carrying out operating, investing and financing activities. As a result, from these analyses, the paper derives some meaning from the ratio and suggests few reasons why one company’s stock price with respect to another is overpriced or underpriced.
II. Financial Analyses of Each Pair of Companies
A. American Case Investigation
1. Evaluatio
Positioning에서 확실한 위치를 유지할 수 있으며 또한 마케팅 비용 절감
소비자들과의 접점
소비자들은 유통채널을 통해서 브랜드 Identity를 체험
Ex) 갤러리아 명품관에 있는 Louis Vuittion과 E-mart에 입점해 있는 브랜드간의 Identity
소비자들과의 유통채널은 브랜드 Positioning에 중요한 역할을 함
Ⅲ. Advantages of Entry into Hungary
1. The Benefits of a Tax System
The corporate tax rate in Hungary (about 18%) is one of the lowest one in Europe. Moreover, according to the entry of Hungary to European Union on May 2004, Hungary wants to strengthen the competitiveness against other Eastern European countries, so it will lower the corporate tax by 2% in the next year. If this happens, th
Juck – Food of 건강, 영양, 신비함
It’s like soup but more oriental and healthier
건강 : 소화에 용이
영양 :
동양적 신비함 :
Important features of Korean industry of Juck
1. Food industry
ingredient is important for the business
brand image can make it different with other same product in the market
2