Korean Cuisine Korean food, mostly based on rice, noodles, tofu, vegetables, and various meats, include number of side dishes (banchan) that accompany steam-cooked short-grain rice. Kimchi which is a fermented, spicy vegetable dish is usually served at every meal. Common Korean dishes include: Bibim guksu
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in welfare of employee such as stock option, my home system
Local employment of 98.7% and superior compensation
Executing localization strategy that china E-Mart is just Chinese company.
D. Distribution strategy: Corresponding strategy of Shanghai E-Mart according to the limitation of entering into Chinese distribution market.
10. Comparison of the strategy expanding
Thus, our team decided to study about cosmetic market inChina. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom inKorean-made TV dramas such as Winter Sonata and Autumn in My Heart,
LANCOME, SHISEIDO, DIOR, etc.
-Tint cosmetics is the foreign brand and Koran brands each have seized by halves. Cleansing products, rather than Chinese brand.
(2) Korean low cost brand popularity, price and high quality satisfaction
- China consumers perceive Korean cosmetics, other than a foreign brand, the low price and good quality products. THE FACE SHOP, SKIN FOOD, such as college