CLT (Communicative Language Teaching)
Communicative Language Teaching refers to
An approach to language teaching methodology that
emphasizes the development of a learners’
communicative competence
in the target language.
CLT (Communicative Language Teaching)
Classroom goals are focused on all of the components of CC and not restricted to gramma
Acculturation hypothesis
“ the degree of acculturation toward the ‘model’ language group seems to be the primary consideration in attempting to account for the varied levels of linguistic achievement reached by second language learners”
Korean Wes
Literacy Ability (reading, writing) Grammar skill High Low
Communication skills
(listening, speaking) Low High
competitiveness
C. Promotion strategy: Continuous leaflet advertisement, raising recognition, advertisement in the same sized format.
Original color of E-Mart, Yellow + Red =>unification effect
Execution of events: Chinese characteristics enjoying events
Discount events: every time and weekend new special discount products
Various assortment of good
Korean cosmetics companies in China. We conducted a study on the top 3 foreign cosmetics companies in Chinese cosmetic market-L’Oreal, Procter & Gamble Co and Shiseido-and two Korean cosmetic companies in China which can be the competitor with them- Laneige and Mamonde. After that, we will make some suggestion for Korean cosmetics companies to maximize their market share in Chinese cosmetics ma