Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Korean women prefer the Korean soap operas over American ones. The Korean soap operas are much closer to their lives. Korean women living in the United States, because they experience differences in living unfamiliar environment, they need to find a spiritual sustenance. Watching Korean soap operas is the best way to ease the pressure of living life. It can give their bitter lives a lot of happin
environment. If established wellbeing just focused on health, now neo well-being cares about continual happiness. Neo well being is consist of well-looking, LOHAS(Lifestyles OF Health and Sustainability), Slobbie(Slower but better working). Neo well being is stimulating customers consume desire and making new demands. Especially in food market, we are trying to avoid artificial additive and trans
Korean market, except the ratio of local products set by government pressure.
Attachment of bar code and POS system: rapid calculation
Guarantee of lowest price and 100% change and refund system
Lingual ability of dispatched resources: same Asians, country of brother -> inducing friendly feeling
A. Introducing operating system and service differentiation
- Each
Environment
1) Marketing goals and objectives
Recently most of fast food companies have a close game because of price competition and policy
for discount , health problem. The other side, pizza that was representative fast food with
hamburger on only a few years ago, has developed various premium menu, so pizza industry can
break from depression by well-being trend.
As Korean