adults who use smartphones in Korea, China, Japan and Taiwan(1,000 adults each country).
As a result of the survey, most consumers know well the QR code(Korea 95.3%, China 92.1%, Japan 96.6%, Taiwan 92.5%) and experiences of scanning QR code in Korea (78.7%), Japan (78%), China (69.7%), and Taiwan (69.4%) were investigated in order. Consumers in Korea and Japan are relatively accessing QR cod
Tobacco industry
Tobacco industry plays as a pioneer in the modern marketing. Tara Parker-Pope’s ‘Cigarettes: anatomy of an industry from seed to smoke’ acknowledge that the tobacco industry represents promotion and marketing itself. It is the industry’s marketing ability which made tobacco a high necessity good for billions of people around the world, despite the product’s nature of h
Ⅰ. Korean professional baseball
1. Background
In military government period, government made 3S(screen, sex, sports) policy and encourage people to do it in order to decrease the number of participation of protests for liberalization, overthrowing military government, liberal democracy. Former president Chun duhwan, ordered commanded "try to do professional sports" Therefore, Lee hoyeon and L
C. Global Paradigm Shift and Possibility of Korean Tea Culture
If the social structure and cultural preferences were interconnected, understanding this relationship helps for anticipating and planning for globalization of specific cultural items. Especially, the possibility of Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three
Grizzly, and Kodiak brands of moist tobacco and is the second largest manufacturer of smokeless tobacco products in the US, which makes it a countervailing competitor of Skoal and U.S Smokeless Tobacco Company. As mentioned in the previous reviews, they have slightly low pricing strategy compared to the market leader.
4. Korean Tobacco Market Analysis
1) Changes in Korean tobacco market