Koreanpopulation is one-sixth of U.S population. but Louis Vuitton sales in korea is even 65 percent of the United States.
3. Why Koreans enthusiasm for Louis Vuitton
① There is no regular promotions.
customers do not have to worry about depreciation.
② The brand's tradition, image and star designer "Marc Jacobs"
In 1998, Louis Vuitton recruited Marc Jacobs. He was young but
Korean market by collaborating with the local conglomerates
- Easiest way to make success in Korean market due to the
unique Korean distribution system
“Korean consumers are used to finding their favorite stores
through department store chains”
- Refused Hyundai’s JV proposal (18% incentive)
-Heavy & Concentrated marketing in heavily populated area
-Zon
population policies (family planning)
~1980s
UN policies about Women Domestic approach to Women agendas
KWDI (Korean Women’s Development Institute) established
Women policies appear
Still, no practical exclusive organizations or policies for women
Legislations with democratization (김엘림 외, 2000)
- Act on the Equal Employment for Both S
2. The population issues caused by suicide
1) Lack of change in the recognition of the people about suicide.
Depression and enlightening and public education about suicide are helpful in the prevention of suicide in the long run. According to the report on the people's attitude about respect for life, the Korean Association for Suicide Prevention's 2007 National Survey,
38.2% of our people
Ⅲ Success in Korea
There are several crucial barriers for Xperia PLAY to achieve success in Korean market.
1. Legal barriers _ Game Shut Down System
On 20 April, 2011, Game Shut Down System was approved by bill judge committee of Korea. The Game Shut Down system is to prohibit adolescent from playing on-line game from midnight to 6 a.m. of the next day, and its object is to reduce inte