of Korea. For instance, North and South American tourists asked me about how Joseon dynasty could last for over five hundred years. European visitors wanted to know that Korea still has the royal family members. Asian tourists were curious about why all the name plaques are in traditional Chinese characters though Koreans use the Korean alphabet, Hangeul. African visitors asked me why Seoul has f
of Korea through the export of popular culture.
The Beginning of the korean wave
Why did Korean pop culture became so popular?
Reasons to Korean dramas becoming popular.
1,The fact that Korean dramas are emotionally powerfull,
and that is what most Asians enjoy.
2, Korean TV dramas are infused with urban middle-class scenes as
representations of modernization and the
of South Korea, and Japanese people coming to South Korea to buy cosmetics. The same is Korean wave. Because of the popularity ofKorean celebrities, the sales of product which is the popularity as a model, also has skyrocketed. Also the size of Japanese cosmetics market are the world’s second large. So thanks to these market conditions in the Japanese cosmetics market, we, 美ME+ also is looki
Because of convenient payment, customers can easy buy without minimal inconvenience.
2. Diverse Product Selling
Cyworld mini homepage and mini room's skin provides different styles for different seasons which leads consumption for customer needs. Also, Cyworld provides all kinds of mini rooms and mini personal images by customizing for customer personalities. Cyworld also developed characters
Ⅳ. Analysis of STP of the two company
1. Analysis of the Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services